Brand360 diagnostic
Brand360 is our proprietary Brand Health Check toolkit that takes a holistic view of the health of the brand across relevance, connect, engagement, identifiers, affiliation, loyalty and connectedness
Brand performance enhancer
We undertake holistic brand assessments to enable activation of brands in offline stores and online channels. Our on-ground implementation teams drive critical initiatives with channel partners and retailers and take a holistic view of building sustainable brands
Brand architecture
Brands convey identity, value proposition, values and beliefs. We help businesses demystify universal brands, umbrella strategies, sub-brands and brand extensions. We help clients leverage brand synergies in a varied portfolio to eliminate confusion
Customer Acquisition Cost (CAC) reduction
Our data science team, marketing experts and consultants work together to de-average acquisition costs by marketing channel and draw customer acquisition and retention funnel
Customer journeys
We map and align customer journeys to reduce friction for customers. We help our clients create delightful experiences for their customers
Digital marketing strategy and ROI tracker
We help our clients identify the right mix of digital channels and target audience across channels utilizing deep data capabilities and domain expertise to optimize brand exposure. Our clients rely on us to diagnose inefficiencies, design and track the right KPIs to ensure multi-fold increase in ROI on marketing spend
UX and digital Asset benchmarking
Our UX experts and marketing strategists review digital assets, customer interfaces, service touchpoints, mobile apps and customer journeys and optimize them. We help clients become more relevant to their customers
Design-thinking based brand re-invention
We conduct Design thinking workshops to understand underlying brand strengths and weaknesses, and create resonance in brand vision with the product and value delivered
Net Promoter Score (NPS) Diagnostic
We are specialists in measuring NPS and helping businesses decipher the drivers of promotion and detraction. Our methodical and lean approach helps get results quickly and ensures actionability
NPS system design and implementation
We understand the varied needs of businesses. We advise businesses on NPS system design, deciding on touchpoints for feedback collection and implementing closed feedback loops