Consumer and Internet
India, with its population of 1.4 billion, represents an expansive and thriving market of limitless possibilities. This isn't your average market, it's an aspirational one, one driven by a middle class eager to elevate their standard of living. In this burgeoning middle class, one segment stands out as a beacon of opportunity: The Entrepreneurial Households (EHs). 247M strong, EHs are non-affluent industrious communities making substantial investments in high-priority goods and services (HPGS) like education, health, financial services, housing, and business activities. Of the 321M households in the country, around 70% are categorized as EHs. This isn’t merely a demographic statistic—it’s a vibrant economic force ready to reshape their future, and India’s.
28 Aug 2024