In today's hyper-competitive and ever-changing world, consumer behavior is evolving rapidly. Digital technologies and access are changing how consumers discover, buy and engage with products, brands and service providers.

We enable consumer brands and retailers to identify growth opportunities, re-imagine customer experience, plan store networks, improve throughput, price better, manage across channels and improve profitability substantially.

We take a holistic view of the ecosystem. Our domain practitioners have rich, on-ground consumer brand building, distribution and retail experience. With our proprietary data sets and tools, data science frameworks and on-ground research capability, we have aided several consumer businesses to scale up and succeed.

Our Clients

Consumer durables and appliances

Praxis helps consumer durables brands future-proof their business by adopting digital sales tools, building organizational capabilities, preparing for omni-commerce and cutting costs

Consumer electronics

We help consumer electronics, mobile phones, music, gaming console providers, personal fitness players draw a roadmap for expansion and become more profitable

Consumer tech

Several consumer tech companies work with us to understand their customers better, plan next wave of product innovation and go to market in a more targeted fashion


We enable Ecommerce leaders and vertical Ecommerce specialists with merchandizing, pricing, competitive intelligence, user experience design, omnichannel design among many other things


In times of rapid growth and media consumption, we enable our entertainment clients to adopt digital-first business models and re-craft value propositions to suit the changing needs of consumers

F&B retail

Restaurants, bars, lounges, ice cream parlor chains, Quick Service Restaurants (QSRs), casual and fine dining chains rely on us to plan their networks, improve outlet profitability, align menu to customer needs and make their kitchen operations more efficient

Food and grocery retail

We build winning strategies for our clients in the competitive grocery retail market by creating service blueprint, unit economics improvement, benchmarking product pricing and micro-market level activation


Enabling FMCG product brands in home care, personal care, cosmetics and packaged food clients to win in their markets and become cost-efficient is our bread and butter. We help then increase their sales force effectiveness and channel throughput. We have also supported several FMCG brands to extend their product and brand platforms for rapid growth

Homeware and furnishings

We deliver business growth for home services companies and furnishing players space by augmenting digital and human capabilities. We sharpen their GTM and help them optimize their channel spends, and advertising & promotion spends

Internet native (D2C) brands

We work with several D2C brands create a distinct competitive advantage, building customer-centric loyalty programs, devise unique retention strategies and streamline operations for omnichannel success

Lighting and electricals

We prepare the rapidly growing lighting and electricals brands to ride new waves of growth like IoT and manage influencer networks. We also understand the nuances of Government, Institutional and Retail channels and help them drive growth and profitability across channels and product lines

Luxury and jewellery

We conduct insightful and actionable research that helps our luxury clients build greater brand affinity, sustain price premium and identify new areas of growth sooner than competition

Pharma retail

We help pharma distributors and retailers with pricing, assortment, digital and retail network strategies. We deploy our data science and on-ground research capabilities to bring real market insights that helps critical decision making

Specialty retail

Driving customer delight in retail by redesigning the in-store experience and improving service quality is at the core of what we do. We work with specialty retailers and help them innovate and create delightful customer experiences

Sports fitness and wellness (SFW)

Ecosystem participants like gyms, health clubs, sporting goods, health foods and personal health service providers rely on us to create ‘winning’ touchpoints, institutional NPS and refine their GTM

Textile, Apparel & Footwear

Creating effective GTM strategies rooted in customer insights, combined with sales training, pricing and supply chain expertise enables our clients to scale profitably

Building materials

Preparing organizations to enter and win the Industry 4.0 era and transforming business through deeper engagement with institutional and retail customers is critical for building material players to win. Moreover, we specialize in creating B2C success for product brands that start as B2B

The Media

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We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

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