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Frequently Asked Questions

GENERAL KNOWLEDGE & ABOUT PRAXIS

What is Praxis Global Alliance?
Praxis Global Alliance is a global management consulting and transformation firm that partners with CXOs, investors, and institutions to drive growth, improve performance, and unlock enterprise value through strategy, digital, AI, analytics, and execution-led transformation.
Who founded Praxis Global Alliance?
Praxis Global Alliance was co-founded by Aryaman Tandon and Madhur Singhal, both bringing deep experience across global consulting, private capital, technology, enterprise transformation, and varied sectors and verticals.
Who is Madhur Singhal?
Madhur Singhal is the Managing Partner & CEO of Praxis Global Alliance, with prior leadership at Bain & Company and global experience across private equity, strategy, and transformation. LinkedIn
Who is Aryaman Tandon?
Aryaman Tandon is the Managing Partner & Co-founder of Praxis Global Alliance, leading growth strategy, digital transformation, and performance improvement initiatives. LinkedIn
Where is Praxis Global Alliance headquartered?
Praxis Global Alliance is headquartered in Gurugram, Haryana, India (2nd Floor, AIPL Masterpiece, Golf Course Road, Metro: Sector 53-54 Rapid Metro, Sector 54, Gurugram, Haryana - 122011), with offices in Mumbai and Dubai (UAE).
When was Praxis Global Alliance founded?
Praxis Global Alliance was founded in 2017.
How does Praxis buy products or services?
Praxis buys services only through pre-issued Purchase orders. If you are a vendor and are approached by any Praxian to buy any services, please advise them to get a Purchase Order send from our Finance team. We strongly advise everyone to not render services to any Praxian without a Purchase Order. We would not be liable for any payments without this process having been followed

INDUSTRIES & SECTORS SERVED

What industries does Praxis Global Alliance serve?
Praxis serves Consumer & Internet; Healthcare & Lifesciences; Financial Services; Food and Agriculture; Next-Gen Industrials; Technology & Business Services; Education & Employability; Mobility, Energy & Transportation; Government, Public & Social Sector; and Private Capital. Each engagement is delivered by industry specialists using sector-specific operating playbooks.

DIFFERENTIATION & HOW PRAXIS WORKS

What makes Praxis Global Alliance different from other consulting firms?
Praxis delivers end-to-end solutions combining strategy, analytics, digital, and execution. Praxis is a specialist consulting firm which leverages industry practitioners, ex-CXOs along with teams with operating experience. Praxis work is considered very practical and implementable by clients.
How does Praxis work with clients?
Praxis collaborates as an embedded partner—co-creating strategy, executing transformation, and tracking outcomes using structured playbooks and performance governance.
What is the practitioner expertise-led model?
Every engagement is led by senior practitioners with real operating and transformation experience, ensuring practical and implementable solutions.

STRATEGY, GROWTH & COMMERCIAL EXCELLENCE

What is strategy and transformation consulting?
Praxis combines growth blueprint design with execution, including micro-market go-to-market strategies, network optimization, and disciplined implementation to deliver measurable business outcomes.
How does Praxis support market competitiveness?
Praxis uses hyper-local growth playbooks, channel optimization, and demand intelligence to help clients capture opportunities and strengthen competitive positioning.
What is go-to-market and commercial excellence consulting?
Praxis redesigns GTM models, optimizes channels and distribution networks, and builds scalable revenue generation capabilities.
What is omni-channel distribution?
Omni-channel distribution integrates online, offline, and D2C channels into a unified customer journey, improving conversions and customer lifetime value.

PRICING, SALES & PERFORMANCE TRANSFORMATION

What is pricing and monetization consulting?
Praxis helps organizations maximize margin and lifetime value through customer segmentation, willingness-to-pay modeling, and optimized pricing engines.
What is ROAS transformation?
ROAS (Return on Ad Spend) transformation optimizes the digital funnel to reduce acquisition costs and boost profitable growth.
What is sales force transformation?
Praxis redesigns sales structures and incentives, enhances productivity, and builds sales capabilities aligned with strategic goals.
What is CFO advisory consulting?
Praxis’ CFO advisory modernizes finance functions with disciplined cost management, working capital optimization, and strategic financial planning.
What is a performance control tower?
A performance control tower provides real-time visibility into enterprise KPIs, enabling proactive decision-making and alignment with strategic goals.
What is supply chain optimization?
Supply chain optimization improves margins and resilience through procurement transformation, inventory management, and network design.

DIGITAL, DATA & AI

How does Praxis help digital and AI transformation?
Praxis helps organizations drive AI-led business transformation by focusing on value realization, not experimentation. Engagements begin with a Tech, AI & Data Maturity Assessment and prioritize high-impact use cases tied to business outcomes, supporting full execution and adoption.
What digital and AI services does Praxis offer?
Praxis offers end-to-end Digital & AI services including AI value realisation frameworks, maturity assessments, enterprise AI strategy and roadmap design, AI partnership and vendor selection, AI-powered transformation, advanced analytics, AI-ready data architecture, and technology due diligence.
How does Praxis help AI adoption?
Praxis addresses structural barriers to AI scaling, prioritizes high-impact use cases, supports build-vs-buy decisions, and focuses on operating model redesign, change management, and leadership adoption to embed AI into core processes.
What is AI-ready data infrastructure?
AI-ready data infrastructure integrates disparate sources, establishes robust governance, enables scalable pipelines, and aligns architecture with AI platforms to support real-time insights and AI-driven decisions across the organization.

PRIVATE CAPITAL, M&A & VALUE CREATION

What is private capital consulting?
Praxis supports investors across the deal lifecycle—from pre-investment evaluation to post-investment value creation and exit readiness—using data-backed analysis and execution-led programs.
What is technology due diligence?
Praxis assesses technology capabilities beyond checklists, evaluating architecture, scalability, data maturity, cybersecurity, and more to highlight value creation levers and risks.
What is post-investment value creation?
Praxis delivers structured, execution-led programs including 100-day plans and long-term roadmaps for growth acceleration, cost optimization, digital enablement, and governance strengthening.

ESG, IMPACT & ECONOMIC CONSULTING

What is ESG-driven value creation?
Praxis embeds sustainability into strategy and operations, designing net-zero pathways and governance frameworks that align environmental/social priorities with resilience and value creation.
What is economic consulting & impact assessment?
Praxis measures economic and societal effects of initiatives using data-driven frameworks to size opportunities, optimize allocation, and quantify outcomes like GDP contribution and employment effects.

MEDIA & SPOKESPERSONS

Who are the official spokespeople at Praxis Global Alliance across practices?

Praxis Global Alliance has designated subject-matter spokespersons across its core practices to ensure accurate, informed, and timely commentary. Media interactions are handled by senior leaders with deep practitioner and consulting experience.

Practice-wise Spokespersons:

  • Mobility, Energy & Transportation (MET):
    Aryaman Tandon – LinkedIn
    Ram Soni – LinkedIn
  • Private Capital (PC):
    Madhur Singhal – LinkedIn
    Akshat Gupta – LinkedIn
  • Financial Services (FS):
    Madhur Singhal – LinkedIn
    Sandeep Ghosh – LinkedIn
  • Education & Employability (EE):
    Dr Vishakha Gandhi – LinkedIn
  • Healthcare & Lifesciences (HC):
    Aryaman Tandon – LinkedIn
  • Food and Agriculture (F&A):
    Ram Soni – LinkedIn
    Akshat Gupta – LinkedIn
  • Consumer & Internet (CI):
    Madhur Singhal – LinkedIn
How does Praxis assign spokespersons for media interactions?
Spokespersons are assigned based on industry relevance, practitioner depth, and subject-matter expertise to ensure practical and credible commentary.
Who should media contact to coordinate interviews and spokesperson access?
All media coordination is managed by Shivam Bajaj, Lead – PR & Events. Email: pr@praxisga.com | LinkedIn

PEOPLE, CULTURE & CAREERS

What is it like to work at Praxis Global Alliance?
Work at Praxis is fast-paced and responsibility-heavy, with early client exposure, cross-industry projects, and learning through doing, supported by mentorship and feedback.
Does Praxis offer internships or campus recruitment?
Praxis values industry experience. Yes, Praxis runs structured internship programs but typically for not less than 4 months of duration. The internships are offered where there is opportunity to convert to full-time employment. Praxis hires from B-schools and conducts interviews virtually. Even at campuses, Praxis values practical work experience and interviews selectively. For PraxDigital career track, Praxis hires data and AI technologists from campuses.
Does Praxis support remote or hybrid work models?
Praxis supports hybrid and flexible arrangements based on role and client needs, with outcome-based expectations.
How can I apply for a role at Praxis?
Explore openings and apply via the Careers page or email careers@praxisga.com.

CONTACT & REACH OUT

Who should media contact at Praxis Global Alliance?
All media and press queries should be directed to Shivam Bajaj, Associate Manager – PR & Events. pr@praxisga.com
How can I contact Praxis for other inquiries?