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Grofers’ latest value proposition is…value
18 Apr 2019
Across India, private labels are increasingly occupying the shelf space of organized retailers, both online and offline. Grofers is no different. Since launching its first private label back in 2016, the e-grocer has gone on to launch eight brands across multiple categories, investing about Rs 50 crore ($7.2 million) so far.
"Grofers’ private label strategy has been working very well. A lot will depend on how they are able to optimize their delivery costs and back-end integration”
Abhishek Maiti, VP, Consumer Insights, PGA Labs.

Featured Member: Abhishek Maiti
This article was originally published on The Ken. Read more.

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