Technology and Internet
Sunté Ho? Deep dive into the Indian podcasting space
28 Apr 2020

Insightful analysis by our friends at PGA Labs has shown that overarching trends such as daily time spent on podcasts per day (30 mins) and popular genres (including storytelling, comedy, self-improvement, horror) have been consistent across Tier I and Tier II/III cities. However, Tier I users, with high commute times have typically been associated with passive consumption in the mornings/late evenings while Tier II/ III use cases have focused more on traditional storytelling and active engagement throughout the day.

This article was originally published on Medium. Read more.

Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.