Transportation and Logistics
Revolutionising the online delivery space
23 Dec 2019


  • Client Description: An Indian online food aggregator company
  • Opportunity: To service hyperlocal transportation/delivery needs of B2B2C and B2B customers for various use cases

Our Approach

  • A long list of use cases was generated based on PGA Labs experience, secondary research, and a few quick conversations
  • 14 use cases were shortlisted, and detailed secondary research was carried out
  • ~100 stakeholders across use cases were interviewed to gather relevant insights

Key Insights / Outcomes

Assessed opportunity to service hyperlocal transportation / delivery needs of B2B2C and B2B customers for various use cases

Estimated the underlying addressable spend of opportunity and explained key nuances of delivery, current service

Relative attractiveness of all the use cases was assessed and shared with the client which helped the client in deciding on next steps

Praxis Value Delivered

  • A rich repository of ~100 in-depth stakeholder conversations was shared with the client
  • All the use cases were compared using comparative analysis
  • The client is going LIVE with the use cases recommended by PGA Labs


“The list of use cases was enriching, and final recommendations were well received and implemented as the Praxis team performed a thorough comparative analysis for all the use cases.”

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