Transportation and Logistics
Benchmarking of warehouse receiving & replenishment practices of major grocery players in India
29 May 2020
  • Client Description: A major Indian e-commerce player interested in foraying into online groceries business
  • Opportunity: benchmarking grocery warehousing processes to understand the supply chain, SKU in warding, inventory management and outwarding processes followed by various online and offline grocery players, as well as fulfillment center layouts.
Our Approach
  • Interviewed >50 warehouse managers & personnel, supply chain managers of leading online & offline grocery players in India
  • Interviewed >30 suppliers, mainly FMCG distributors as well as retailers/stockists
  • Interviewed ~10 industry experts who have spent close to two decades in the groceries industry and have worked in / established procurement supply chains for major players
  • Visited ~30 warehouses (distribution centers, fulfillment centers) of various players and spoke to warehouse and delivery executives 

Key Insights / Outcomes

Even though players use some form of auto-replenishment system in their fulfilment warehouses, the level of automation varies vastly. Scale players have been able to automate only upto 50-60% of their replenishments, owing to local variations, supplier promotions, store feedback, and supplier MOV & MOQ requirements.

Incoming SKU shipments are subjected to 7 different kinds of quality checks in fulfilment centers - packaging, temperature, quantity per carton, expiry, grammage, variant & moisture.

Praxis Value Delivered 
  • Successfully provided the client with deep, comprehensive report benchmarking fulfillment center receiving and replenishment processes and inventory management practices of key online and offline grocery players in India
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