Strategic growth framework for leading tech-enabled home healthcare player
15 Apr 2020
  • Client description: India’s leading home healthcare player wanted to explore strategic business opportunities in the healthcare ecosystem. The aim was to leverage its current technology and distribution capabilities to identify opportunities across primary care, chronic care, post-operative care and elder care 
  • Opportunity: Identification of specific growth opportunities, shortlisting of attractive spaces based on size and ‘right-to-win’ and development of strategic roadmap for implementation was part of the engagement
Our Approach
  • Long list of opportunities in focus healthcare themes identified based on a comprehensive framework – with deep understanding of parameters such as size of customer revenue pool, projected need-based growth rate, margin spread and adjacency to client 
  • Detailed mapping of patient journeys across prioritized themes to understand levers of value creation
  • In-depth interviews across ecosystem participants - patients, family, existing suppliers to develop need-gap analysis and implications on product development, distribution and pricing 
  • Developed detailed understanding of competitive landscape across prioritized segments, current scale and gaps for offering development 
  • Identification of international best practices in recommended business opportunities for incorporation in client offering 

Key Insights / Outcomes

Quantified upside potential to revenue to shortlist opportunities

360-degree mapping of ecosystem to establish GTM play

Praxis Value Delivered
  • Shortlisted growth opportunities achieved top-line impact – built senior management consensus on ‘how to win’ 
  • Playbook on shortlisted opportunities – successfully implemented by client for realizing immediate near-term revenue goals 
  • As a result of Praxis work, the client established first-mover advantage in various emerging areas of the health tech ecosystem
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