Prioritization and go-to-market strategy for growth opportunities for online food delivery platform
15 Apr 2020
  • Client description: A leading online food-delivery platform had developed a preliminary list of adjacent opportunities based on its core business model. The mandate was to identify and explore the full range of opportunities available for the client 
  • Opportunity: Identification of critical consumer pain points, existing market solutions and establishment of priority customer archetypes for each shortlisted opportunity was part of the engagement
Our Approach
  • Defined and quantified addressable market for shortlisted and preferred opportunities and sized market opportunities to identify the most attractive opportunities
  • A ‘white-space opportunity’ GTM plan was created in each shortlisted opportunity based on current offerings by competition and need-gap analysis
  • Strategy recommendation on new opportunities was followed by implementation of 2-3 high potential opportunities; this established a replicable strategy and roadmap for future growth 
  • Dynamic scorecards established to understand the progress in revenue realization for each opportunity across geographies and channels
Paxis Value Delivered
  • Client understood the viability and implications of the shortlisted opportunities in detail for better implementation
  • As a result of Praxis work and clarity on GTM path, client senior management deployed focused resources on multiple adjacent opportunities to realize growth potential
Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.