Financial Services
Study on distribution channel for an Insurtech player
15 Mar 2021
Context
- Client
description: A large global PE investor
- Opportunity:
The client wanted to invest in a leading online insurance platform and hence
had the following specific objectives:
- Profile
of agents working with insurtech player
- Experience
of agents with different insurers and across insurtech platforms
- Drivers
/ reasons to use specific platforms and reasons for churn
- Earning
potential and payouts across channels
Our approach
- Pan-India
agent survey (N = 500) to understand agent profiles, affiliation, reasons to
onboard and churn away from specific platforms?
- In-depth
interviews with 30+ agents of Target and other platforms to understand
differentiation and value proposition?
- Benchmarked
number of policies and earning potential of agents on Target platform as
compared to other Insurtech platforms?
Praxis value delivered
- Successfully provided client with
investment thesis through deep analysis of value proposition of Target?
- Provided deep analysis into
profiles of agents and insurance products that Target can focus on to scale up
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