Australian digital brokerage market
22 Jan 2022
- A global private
equity fund wanted to understand Australia’s digital brokerage market by various
instruments traded, leading brokerage players, emerging challengers, and
- Defined the Australian
brokerage market landscape and estimated its market size considering each major
- Conducted expert calls
with industry leaders and drove a survey of digital brokerage customers (N=755)
to understand market behavior, its growth, challenges, and potential.
Praxis value delivered:
- Estimated revenue pool
of Australian brokerage market with domestic equities comprising 95% of the
pool and CommSec holding 33% of the market share.
- While online brokerage
players charge 0.1-2% of the ticket size as commissions, challenger platforms
are offering no cost on buy transactions and up to AUD 5 per sell transaction
to make inroads into the market and gain share.
- Challengers like eToro
and Superhero have made headway by offering products such as equities and ETFs;
further, eToro and Stake offer only US-listed securities currently.
Do you want to turbocharge your business using digital technologies and processes? Write to us below.