Financial Services
Strategy roadmap for a POS based payment players
21 Jan 2022

  • A payment company wanted to design a strategic roadmap based on the current business model & capabilities, market assessment, and competitive benchmarking.

Our approach:

  • Analyzed entire product portfolio to identify 4 distinct business models and constructed unit economics for each model.
  • Conducted a deep dive into each business model to assess the existing market, estimate market size, benchmark against competitors, and assess organization capabilities.
  • Created a strategy roadmap based on the strengths and weaknesses of the current business model, key capabilities, and feedback on the existing products.

Praxis value delivered:

  • Identified two broad revenue lines for the client to focus on across domestic and overseas markets.
  • Identified the key capability gaps and develop a roadmap for building the requisite capabilities.
  • Devised a 5-year business plan for the client with detailed revenue and cost projections across products and geographies.
  • Designed a high-level organization structure to drive the proposed growth strategy.
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