Financial Services
Commercial due diligence on a raw material commerce-cum-purchase-finance company
15 Mar 2021


  • Company Description: A US-based private equity client
  • Client wanted to:
    • Evaluate the business model – profitability, customer value proposition, supplier quality, risks, defensibility, and market potential
    • Understand the allied markets and businesses, economic moats, international analogues, and competitors

Our approach

  • Conducted in-depth interviews with Target’s customers (N = 40) and non-customers (N = 10) to understand value proposition of the Target and its competitors
  • Conducted in-depth interviews with competitors (N = 10) to understand business metrics associated and barriers to entry in Target’s space
  • Conducted in-depth interviews with suppliers and distributors (N = 20) to understand adoption of Target vs competitors’ products and services
  • Benchmarked global analogues to understand barriers to entry and exit and right to win in the market

Praxis value delivered

  •  Successfully provided client deep analysis of Target’s business model and value proposition
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