HiTech IT and Tech
Market assessment and GTM acceleration for an Indian IT services player
06 May 2020
  • Client Description: Mid-size Indian IT services player
  • Opportunity: To construct a detailed view of the customer and regional perspectives of the European IT services market by identifying business opportunities and shortlist priority customer segments
Our approach
  • Mapping of client’s capabilities with target geography’s gaps to prioritize offerings and industries
  • Detailed market sizing to estimate business potential in the first 2 years of operations along with analysis of service level expectations and identification of key clients
  • Devised organizational structure to cost-efficiently fulfill business development and service delivery requirements 
  • Provided content support in creating offering definition, digital strategy, sales & marketing support
  • Identification of best-fit delivery managers to project delivery using an on-shore / off-shore model

Key Insights / Outcomes

We looked at customers of our clients and anticipated upcoming projects and outsourcing areas.

We identified that sharp vertical propositions were needed to win rather than pitching horizontal cost-focused solutions.

Praxis value delivered 
  • Deep understanding of the target geography and prioritization of offerings
  • Roadmap for the launch of an entire bouquet of service offerings over a period of 2 years
  • Accelerated launch of the business to minimize the gestation period
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