HiTech IT and Tech
Customer 360 view for a luxury car brand in India
28 May 2020
  • Client description: Leading global luxury car manufacturer
  • Opportunity: To integrate and re-construct multiple internal databases into a single centralized platform with a focus on improving customer experience
Our Approach
  • Activity bifurcated into two processes
  • Cleaning: Existing data stored in different platforms cleaned and standardized in the desired output
  • Integration: Customers identified based on a combination of different data fields in the absence of unique identifiers
  • Existing data diligently observed to find out patterns and cleaning and integration logics defined
  • Data science tools used to run multiple cleaning & merging logics
  • Existing datasets bifurcated into smaller sub-datasets on the basis of identified patterns for the effective running of code. Customized logics defined for each sub dataset. 

Key Insights / Outcomes

Detailed recommendation to the client on best practices for handling customer data at multiple touchpoints

~30% reduction of database size due to removal of duplicate records resulting in reduced marketing spend

Significant improvement in customer satisfaction due to elimination of duplicated communication

Praxis Value Delivered 
  • Shared recommendations on best practices for handling customer data for better customer experience at touchpoints
  • Delivered integrated database with the 360-degree customer view
  • Identified source points of data inaccuracy and dealer behavior
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