Customer 360 view for a luxury car brand in India

• Client description: Leading global luxury car manufacturer
• Opportunity: To integrate and re-construct multiple internal databases into a single centralized platform with a focus on improving customer experience

• Activity bifurcated into two processes
• Cleaning: Existing data stored in different platforms cleaned and standardized in the desired output
• Integration: Customers identified based on a combination of different data fields in the absence of unique identifiers
• Existing data diligently observed to find out patterns and cleaning and integration logics defined
• Data science tools used to run multiple cleaning & merging logics
• Existing datasets bifurcated into smaller sub-datasets on the basis of identified patterns for the effective running of code. Customized logics defined for each sub dataset. 

Key Insights / Outcomes

• Shared recommendations on best practices for handling customer data for better customer experience at touchpoints
• Delivered integrated database with the 360-degree customer view
• Identified source points of data inaccuracy and dealer behavior