Agriculture
Consumer NPS study of a subscription based dairy player
13 May 2020
Context
- Client description: US-based private equity investment firm focusing on venture capital investments
- Opportunity: Consumer NPS study of a subscription-based dairy player. The investor also wanted to understand the overall experience/satisfaction level of the customers w.r.t. the service as well as the product, affecting further investment decisions in the business
Our Approach
- Conducted customer surveys and in-depth interviews to understand the perception and experience of existing as well, erstwhile customers
- Created a dynamic excel model and survey data book to depict the trends in the customer profile, consumer experience & usage, reasons for subscribing to the player’s services, up-selling opportunities, reasons for churn across age profile, location & annual household income
Key Insights / Outcomes
Investor obtained a clear understanding of drivers and inhibitors of NPS for the subscription-based dairy player
Investor got a deep understanding of consumer behavior in the subscription-based dairy business and actionable ideas to improve the performance of the portfolio company
Praxis Value Delivered
Successfully provided client with a
dynamic model and deep insights from the NPS study conducted with the customers
of the investors’ portfolio company
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