Consumer NPS study of a subscription based dairy player
13 May 2020
  • Client description: US-based private equity investment firm focusing on venture capital investments
  • Opportunity: Consumer NPS study of a subscription-based dairy player. The investor also wanted to understand the overall experience/satisfaction level of the customers w.r.t. the service as well as the product, affecting further investment decisions in the business

Our Approach
  • Conducted customer surveys and in-depth interviews to understand the perception and experience of existing as well, erstwhile customers
  • Created a dynamic excel model and survey data book to depict the trends in the customer profile, consumer experience & usage, reasons for subscribing to the player’s services, up-selling opportunities, reasons for churn across age profile, location & annual household income

Key Insights / Outcomes

Investor obtained a clear understanding of drivers and inhibitors of NPS for the subscription-based dairy player

Investor got a deep understanding of consumer behavior in the subscription-based dairy business and actionable ideas to improve the performance of the portfolio company

Praxis Value Delivered

Successfully provided client with a dynamic model and deep insights from the NPS study conducted with the customers of the investors’ portfolio company

Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.