Madhur Singhal
Consumer and Internet
Report: Long and Short of Short video apps
14 Dec 2021

The huge opportunity presented by short-form video content in India is the inspiration behind this publication intended for various industry stakeholders. Our endeavor with this report is to understand and compare the user and creator experience on key short video applications in the Indian market. This report does not address the business metrics but aims to the PraxDigital toolkit to understand the strengths and weaknesses of the short video apps.

Report: Long and Short of Short video apps

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