People will shun shared mobility after the lockdown: What's shaping sales strategy at Hyundai
14 May 2020
The subscription model-based business in India is still at a nation stage industry experts that the subscription market to be badly 15,000 units annually in India at present coma having grown only in the last couple of years.
However, this market has great potential as millennials move to cars with different ownership models. In a post-pandemic era many first time buyers might want to own a car without committing to 3-5 years of equated monthly installment (EMIs). The subscription model caters to their needs, feels Aryaman Tandon, automotive leader at consultancy and advisory firm Praxis Global Alliance. With awareness and availability the car subscription business is expected to pick up in India.
Featured Leader: Aryaman Tandon
This article was originally published on ET Prime. Read more.
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