Firms look to cash in on SUV popularity in festive season
04 Aug 2022
Accordingly, the automakers have taken notice of the shift in consumer preferences, and the segment is seeing increased model launches by various OEMs, to improve their market prospects, he added.“The festive season is normally associated with an improvement in retail offtake across automotive segments. The original equipment manufacturers (OEMs) thus tend to sometimes plan model launches during the festive season, with a view of benefitting from the buoyant sentiments,” Gupta said.Praxis Global Alliance partner Suman Jagdev said that OEMs run discounts, provide free accessories and furnish loan offers, among other benefits, during the festive season attracting large footfall at showrooms.

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