Mid-size sedan sales hit hard across segments by SUVs
14 Mar 2022
Suman Jagdev, partner, automotive, Praxis Global Alliance, told FE that premium hatchbacks have seen strong traction over the years. “It’s a very aspirational segment, proven by the fact that a lot of buyers also spend on accessories. Certain premium hatch models also come with turbocharged engines, to cater to those customers who love to drive,” he said. “A premium hatch customer is value-conscious, not price-conscious, ideally in the age-group of 25-35 year old.”

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