Vendor DD for a B2B marketplace player
10 Aug 2023
In this newsletter, we'll explore the strategic journey undertaken by a B2B marketplace player seeking to enhance its growth prospects. By assessing the maintenance, repair, and operations (MRO) market landscape, validating their business plan, and projecting substantial future EBITDA growth, they aimed to secure funds for scaling up. This involved a meticulous approach: defining the market scope, benchmarking against competitors, identifying purchase drivers, and validating business strategies across product categories. The result is a concerted effort to harmonize vision, value, and financial growth in the dynamic realm of India's MRO B2B marketplace.

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