Public Sector and Governments
Knowledge partner for CSR Foundation of an FMCG major to identify viable solutions to COVID
13 May 2020
  • Client Description: Client is an innovation-focused CSR Foundation of a leading FMCG company
  • Opportunity: Client had launched a nationwide competition to identify and support entrepreneurs and organizations with innovative and scalable ideas in PPE and ventilators to help fight the COVID crisis. Praxis was engaged as a knowledge partner to help in the evaluation of applications, preparing a shortlist and presenting them to the jury
Our Approach
  • Screened 1,600+ applications based on the stage of product development, the experience of the team, stage of regulatory approvals, etc. 
  • Conducted commercial evaluation based on parameters such as cost competitiveness, access to raw materials, and manufacturing & distribution capabilities
  • Collaborated with technical experts to further evaluate these applications on functional specifications, product viability, compliance with regulatory guidelines, etc. 
  • Shortlisted 20 applicants for presentation to the jury. Compiled additional information based on detailed conversations with these applicants for presentation to the jury
  • Carried out diligence to ascertain merits and accuracy of claims for applicants shortlisted by the jury and presented to the grant sub-committee

Key Insights / Outcomes

Managed the process end-to-end from gathering information from applicants to expert interactions to presentation to the jury within the limited time frame

Equipped the jury with all the relevant information to make an informed decision

The jury selected 10 winners across product variants. Of these, 8 were found to be worthy of the monetary grant and other support by the organizers and their partners after detailed diligence

Praxis Value Delivered 
  • The client took 3-4 months’ time to conduct similar ceremonies in the previous editions. Praxis team helped the client team complete the process in ~6 weeks without compromising on the robustness of the process
Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.