Public Sector and Governments
Determination of content creation partnership model for educational videos
23 Apr 2020
  • Client Description: Client is a nonprofit organization working to provide quality school education to all children
  • Opportunity: Client wanted to achieve the following:
    • Create educational videos for students of Government schools in vernacular languages 
    • Assess content creation partnership models available and determine the appropriate model
Our Approach
  • Explored and studied prevalent content creation models in the education sector 
  • Evaluated these models based on a comprehensive set of criteria, e.g. quality control in the process, prior experience in creating content for a younger audience, etc.
  • Created a list of popular video formats used to create educational videos, along with a sample video for each type
  • Conducted 21 focus group discussions (FGDs) with students & teachers in 9 cities in India (across all 3 tiers), to test the sample videos and obtained their feedback on the engagement as well as potential adoption level for each of the videos

Key Insights / Outcomes

Successfully provided the client with a deep study of all content creation partnerships available in the education industry as well as our recommendation for one most suited to our requirements

Successfully provided the client with a user (students & teachers) perspective of all video formats, and top 3 video formats for creation of educational videos

Praxis Value Delivered 
  • The client was able to identify suitable partners
  • Praxis team trained a team of selected content creators and educators regarding the creation of best in class educational videos

Are you looking to grow faster than the competition? Write to us below.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.