Financial Services
Startup fix for health insurance’s take-up pain: Subscriptions
25 Jan 2022

Two major issues afflict the health insurance market in India: only a small segment of the population buys policies and people who do often have a torrid time while filing the paperwork, especially claims.  The solution to the first problem may lie in fixing the second.  What if getting health cover could become as easy as starting and using a Netflix subscription? A cashless process with no documentation and no questions asked. Sceptics say this is too good to be true, and one veteran industry executive calls it a recipe for racking up losses.

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