Consumer and Internet
Piece of cake: Pandemic sweetens cake sub-segment, attracts bigwigs
20 Nov 2020

New Delhi: Pandemic-induced acceleration in consumption of bakery items has attracted food majors to venture into the "sweet and convenient" sub-category of packaged cake segment.

At present, the industry estimates the sub-segment's revenue generation capacity of over Rs 2,500 crore per annum.


The full article was originally published on The Economic Times.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.