Consumer and Internet
Piece of cake: Pandemic sweetens cake sub-segment, attracts bigwigs
20 Nov 2020

New Delhi: Pandemic-induced acceleration in consumption of bakery items has attracted food majors to venture into the "sweet and convenient" sub-category of packaged cake segment.

At present, the industry estimates the sub-segment's revenue generation capacity of over Rs 2,500 crore per annum.

The full article was originally published on The Economic Times.

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