New opportunity identification and landscaping in real estate

Context

• Client Description: A leading internet-first hospitality chain, a US$ 500M+ firm
• Opportunity: The client wanted to understand new business opportunities in real estate due to changing dynamics, millennial workforce and unprecedented shift toward sharing economy. They asked Praxis to help them identify and prioritize the opportunities. It was a strategic engagement where different real estate business models had to be identified in India and globally, prioritised opportunities, deep dives and service architecture

Our Approach

• Based on deep domain knowledge and experience, evaluated more than 200 real estate opportunities across the world
• Applied proprietary data analytics to map business potential of each opportunity along with 
• Conducted stakeholder conversations with leading entrepreneurs in our network in select real estate spaces
• Extensive research to understand market landscape and deep dive into sector specific gaps, demand and supply constraints, investments, capabilities and synergy with the existing client brand
• Identified revenue potential along with a full business case for the client along with a market size estimates to understand market attractiveness and potential of all shortlisted opportunities

Praxis Value Delivered

• Successfully provided the client with 20+ prioritized spaces to diversify based on market potential, revenue potential (combined revenue potential of US$ 1B+), competitive landscape, existing capabilities, brand and service architecture
• Multiple acquisitions and new businesses were established in different spaces based on the engagement