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Toyota-Suzuki alliance drives past the failure of others
04 Jul 2022
Suman Jagdev, partner, automotive, Praxis Global Alliance, told FE that the success of partnerships lies in its complementarity. “Toyota is clear that this tie-up will help improve its sales in India because it will get access to Suzuki’s extensive after-sales network and be able to provide the ‘Toyota service quality’ at the lower end of the market. This tie-up also brought together Toyota’s strength in electrification and Suzuki’s strength in compact vehicles, and both could produce compact electric cars,” he said. “Essentially, in this case, clearly articulated objectives led to the eventual success of the partnership.

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