Technology and Internet
Picks and Shovels plays in Gaming
13 Jan 2021

India is gradually moving from consuming to transacting online — In revenue terms, the market is $1.2b, making it just 0.7% of the global market with massive tailwinds to scale. In terms of revenue potential and market size, Real Money Gaming (RMG) at $856m is the largest sub-segment at 71% of total market size, followed by casual gaming and esports which have seen wide adoption but lagged on monetization. Average Revenue Per User (ARPU) and Average Revenue Per Paying User (ARPPU) remain significantly low for the Indian market at $12–15 when compared to $100+ in US and China.

The full article was originally published on Medium

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