Consumer and Retail
Internet-first brands are fast gaining traction
01 Apr 2021
March witnessed frenetic action from internet-first brands.
Bewakoof.com, a direct-to-consumer (D2C) brand of multi-category fashion
products, such as apparel, footwear, bags and accessories for men and women,
raised ?30 crore from IvyCap Ventures. The money, the company said, will be
used to improve technology, consumer interface and newer product categories. A
few days ago, homegrown organic skin and hair care products firm Juicy
Chemistry raised $6.3 million in a Series A funding round led by Belgium-based
investment firm Verlinvest. This was its first institutional fundraising for
building brand and expanding business.
The full article was originally published on Mint