Technology and Internet
We assisted a leading tech company to identify adjacencies to their core business
21 Feb 2023
Context
Company:
A leading tech company
Problem
statement:
A
tech company was exploring new opportunities in the emerging mobility market.
It intended to explore and develop new mobility initiatives while upholding the
core tenets of the organization
Our Approach
- Understood the mobility landscape space in India across
passenger and commercial vehicle market segments (demand, regulations, market
trends, use cases, business models, and best practices)
- Captured select global success stories to comment on how the
Indian market is evolving in the mobility space
- Determined overall market size and future potentithe al of
mobility market in India across various segments
- Assessed customer cohorts and potential for new
mobility solutions across product lines / income segments / demographics etc.
Key Outcomes
- Developed a long list of mobility solutions and deep-dived
into segments of interest, before filtering basis market size & growth
potential
- Deep-dive the potential offerings segments basis parameters
such as market concentration, player dynamics, customer profiles, product
features & adjacencies, pricing
strategy, prevalence nature of eco-system partnerships, etc.
- Used the prioritization framework for the top 4-5 selected
offerings based on incremental effort in extending / building capability and
difficulty in customer acquisition
thereby identifying highly attractive offerings
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