Technology and Internet
Key factors driving adoption of EdTech platforms
18 Mar 2021
Context
- Client: PE
investor
- Opportunity:
Client wanted to understand the factors that are important to adoption of
EdTech platforms in India
- Target:
- The platform provided
services across multiples exams for e.g. JEE, NEET, MBA, SSC, UPSC etc.
- The platform also provided
a range of learning modes varying from test preparation to complete coaching
Our approach
- Conducted
in-depth interviews across a representative mix of exams and learning mode and
arrived at a detailed microscopic answers to the factors that drives adoption
of EdTech platforms
- Conducted
telephonic surveys (in lieu of COVID) of N=250 students
Praxis value delivered
- We helped the
client understand the various factors that drive adoption of EdTech platforms
and their importance along with specific feedback on strengths and weaknesses
of the Target
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