Travel Tourism and Hospitality
Due diligence for a large travel consolidator company
27 May 2020
  • Client Description: A leading global PE 
  • Opportunity: The client wanted to invest in a travel consolidator company which was a go-to portal for travel agents (TAs) and wanted to get a detailed understanding of business overview, market attractiveness, EBITDA projections and competitive benchmarking in different geographies (within and outside India)
Our Approach
  • Comprehensive market sizing separately for each geo-based on secondary sources and primary interactions
  • Deep travel agent and hotel manager interviews (N>140, warm and cold) in India, South Africa, and UAE. This was supplemented by expert interviews and an in-person survey of TAs
  • Portal review to identify areas of broken experience for TAs
  • Deep analysis of travel agent preferences and perceptions about the brand

Key Insights / Outcomes

Investment recommendation was made basis the complete study

Apart from detailed competitive benchmarking and market sizing, value creation blueprint and probable risks to the deal were also provided

Praxis Value Delivered 
  • The client got a comprehensive view of the growth potential and validation of b-plan of the target
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