Digital media provider secured 30% revenue growth by identifying 4 new core and non-core offering
03 Jun 2020
1 min read
Praxis helped a leading digital media distribution service provider suffering with growth stagnation in identifying revenue potential opportunities across core and non-core offerings through opportunity size and growth estimation, comprehensive capability and competitive analysis, understanding potential customer affinity towards offerings and value proposition designing
Context
- Client description: A leading digital media distribution service provider
- Opportunity: The client was suffering growth stagnation and wanted to explore further revenue potential opportunities across core and non-core offerings
- Conducted in-depth capability and competitive analysis to understand potential core and non-core offerings
- Computed market potential for next 5 years across shortlisted and prioritized attractive opportunities Conducted (N > 15) in-depth interviews with competitors to understand their capabilities and outlook on the identified offerings
- Conducted (N > 50) in-depth interviews with potentials clients to and stakeholders across the value chain to assess their needs, affinity towards offerings and value proposition designing