Global PE investor validated 5 key agent churn drivers by surveying 500 insurance agents
15 Mar 2021
1 min read
The client wanted to invest in a leading online insurance platform and hence had the following specific objectives
Context
- Client description: A large global PE investor
- Opportunity: The client wanted to invest in a leading online insurance platform and hence had the following specific objectives:
- Profile of agents working with insurtech player
- Experience of agents with different insurers and across insurtech platforms
- Drivers / reasons to use specific platforms and reasons for churn
- Earning potential and payouts across channels
Our approach
- Pan-India agent survey (N = 500) to understand agent profiles, affiliation, reasons to onboard and churn away from specific platforms?
- In-depth interviews with 30+ agents of Target and other platforms to understand differentiation and value proposition?
- Benchmarked number of policies and earning potential of agents on Target platform as compared to other Insurtech platforms?