PE investor identified 6 key EdTech adoption drivers in India after surveying 250 students
18 Mar 2021
1 min read
Conducted in-depth interviews across a representative mix of exams and learning mode and arrived at a detailed microscopic answers to the factors that drives adoption of EdTech platforms
Context
- Client: PE investor
- Opportunity: Client wanted to understand the factors that are important to adoption of EdTech platforms in India
- Target:
- The platform provided services across multiples exams for e.g. JEE, NEET, MBA, SSC, UPSC etc.
- The platform also provided a range of learning modes varying from test preparation to complete coaching
Our approach
- Conducted in-depth interviews across a representative mix of exams and learning mode and arrived at a detailed microscopic answers to the factors that drives adoption of EdTech platforms
- Conducted telephonic surveys (in lieu of COVID) of N=250 students