Investment firm found 5 key credit card switching factors after analyzing 801 user surveys
15 Mar 2021
1 min read
An investment firm wanted to understand the credit card market in India and usage behavior across the customers in terms of spending pattern, different credit cards used and their feedback, preference for payment modes as per activities, etc.
Context
- Company Description: Global PE
- An investment firm wanted to understand the credit card market in India and usage behavior across the customers in terms of spending pattern, different credit cards used and their feedback, preference for payment modes as per activities, etc.
Our approach
- Conducted detailed quantitative survey (N=801) across 8 cities to validate initial hypothesis developed and gather insights on the usage of credit cards in Metro, T1 and T2 cities
- Conducted in-depth conversations (N=30) with stakeholders including bank managers and employees in credit-card startups to understand the generic behavior of the users