Global PE firm validated travel consolidator plan via 140+ agent/manager interviews in 3 regions
27 May 2020
1 min read
The study helped investors assess pros and cons of investing in a leading travel consolidator based on detailed diligence of the latter and market characteristics.
Context
- Client Description: A leading global PE
- Opportunity: The client wanted to invest in a travel consolidator company which was a go-to portal for travel agents (TAs) and wanted to get a detailed understanding of business overview, market attractiveness, EBITDA projections and competitive benchmarking in different geographies (within and outside India)
Our Approach
- Comprehensive market sizing separately for each geo-based on secondary sources and primary interactions
- Deep travel agent and hotel manager interviews (N>140, warm and cold) in India, South Africa, and UAE. This was supplemented by expert interviews and an in-person survey of TAs
- Portal review to identify areas of broken experience for TAs
- Deep analysis of travel agent preferences and perceptions about the brand