Leading luxury car maker built 360° customer view by unifying internal data on one platform
28 May 2020
1 min read
Customer 360 view for a luxury car brand in India for efficient marketing outreach and mapping of dealer performance for service gaps to improve customer satisfaction.
Context
- Client description: Leading global luxury car manufacturer
- Opportunity: To integrate and re-construct multiple internal databases into a single centralized platform with a focus on improving customer experience
Our Approach
- Activity bifurcated into two processes
- Cleaning: Existing data stored in different platforms cleaned and standardized in the desired output
- Integration: Customers identified based on a combination of different data fields in the absence of unique identifiers
- Existing data diligently observed to find out patterns and cleaning and integration logics defined
- Data science tools used to run multiple cleaning & merging logics
- Existing datasets bifurcated into smaller sub-datasets on the basis of identified patterns for the effective running of code. Customized logics defined for each sub dataset.