Global vehicle firm raised footfall conversion ~15% in 3 months & margin 20% in 12 months
08 Apr 2020
1 min read
For a 2W manufacturer, we identified cost in the entire supply chain, evaluated suppliers, identified bottlenecks and developed strategy to reduce cost which led to 10%+ decrease in cost
Context
- Client Description: A global personal vehicle company
- Opportunity: The client wanted to understand the potential to increase sales across automobile dealers across India to improve and increase its sales, increase footfall conversion along with the improvement in the performance of its sales force across the multiple dealerships across India
Our Approach
- Improvement in profitability (margins) through discount optimization, increased sales of value-added products (accessories & insurance), and enablement of long-term corporate deal agreements and fleet sales
- Increased revenue generation per car, through spare parts and service pricing optimization
- Performance metrics of salespeople were decided and monitored along with incentive schemes to drive overall profitability and suggest key areas of improvement