Large cab aggregator gauged cashless uplift via 4-city survey on payment preference drivers
29 May 2020
1 min read
Understanding payment preferences, patterns, motivations for cash vs. cashless payments for cab users and underlying reasons behind them across key Indian cities.
Context
- Client description: Large Indian cab aggregator
- Opportunity: To understand the payment preferences of the cab users and the underlying reasons behind them and reasons for switching from cash to cashless payments across key Indian cities
Our Approach
- Primary field survey in 4 different cities to understand reasons for switching between payment modes
- Conducted in-depth interviews in the cities to understand qualitative nuances around payment preference by cab users
- Report prepared based on the qualitative and quantitative primary study deriving insights on the payment preferences