Upcoming 2W rental firm gauged market & differentiators via 1,100+ surveys & global benchmarks
29 May 2020
1 min read
Market potential evaluation for the purpose of investment in instant 2W rental services in India and understanding the key differentiators of a target vs its competitors.
Context
- Client description: Upcoming 2W rental player in India
- Opportunity: To understand the market potential and competitive differentiators for organized 2W rental service in India
- Extensive secondary research to understand the increase in penetration of 2W rental services as a share of total motorized trips
- Market study to evaluate the relative market share of competitors
- Triangulation using the market potential for similar models in international geographies
- Primary conversations with 100+ consumers to understand user preferences and concerns
- Primary survey of 1000+ consumers to understand the NPS and drivers of promotion/detraction for target vs competitors