Leading commute firm set 20 priority markets & sized revenue via 80+ city analyses
29 May 2020
1 min read
International market assessment for entry by a leading Indian commute service provider Detailed view of ‘paratransit’ in international markets – most attractive markets, consumer personas, supplier archetypes, government regulations and historical evolution of need and attributes (form factors, service level, etc.) of these services.
Context
- Client Description: Leading Indian commute service provider
- Opportunity:
1. To construct a detailed view of ‘paratransit’ in international markets – most attractive markets, consumer personas, supplier archetypes, government regulations and historical evolution of need and attributes (form factors, service level, etc.) of these services
2. To create a framework to identify top markets for entry by including factors such as market size, customers’ ability to pay
Our Approach
- Correlating paratransit play to population density (PD) & GDP to identify 80+ high density urban agglomerations
- Extensive secondary research to spot paratransit play and collate variations in service
- Design & implementation of framework on the basis of market size and premium paying ability to identify the top 20 cities
- Prioritization of top 7 markets to enter on the basis of dominant customer personas, trip archetypes
- Reinforced final recommendation based on multiple indirect inputs (presence of organized retail, smartphone penetration, etc.)