Leading two-wheeler rental firm gathered 6 months of rival data via mystery audits & staff talks
29 May 2020
1 min read
Tracking of key operational metrics in two-wheeler rental space in micro-markets across key cities w.r.t. competition
Context
- Client Description: Indian two-wheeler rental player
- Opportunity: To track key operational metrics (like # vehicles, # trips per vehicle per day, % utilization, # customers, % repeat customers, average & gross booking value) of competitor vs own in key cities for a period of 6 months
Our Approach
- Visited pick up and drop locations, demand centers and hubs across micro-markets and conducted deep conversations with ground staff and customers
- Visited city offices and spoke to fleet operation managers to understand their perspectives
- Mystery shopping across micro-markets to gain an outside-in view of the 2 wheeler rental space
- Built overall model to estimate and triangulate scale metrics across players