Ayurvedic OTC firm validated a US$ 2B market opportunity by identifying 4 fast-growing segments
23 Dec 2019
1 min read
A large PE investor was looking to create an attractive portfolio of companies in the OTC category. We assessed the Indian Herbal & Ayurvedic OTC market opportunity and benchmarked it against various international markets. Within the overall assessment, we mapped all the sub categories within the segment, the opportunity and size of prize, profit pools, competitive dynamics, distribution models, and the ability for existing players to reach to a market leadership position. Alongside, we adjudged
Context
- Company Description: A mid-sized Indian ‘Herbal & Ayurvedic’ OTC player
- Opportunity: To identify market opportunities in the Indian Herbal & Ayurvedic OTC market with a special focus on performing due diligence on the target player
Our
Approach
- A Preliminary market sizing across need segments
- Identification of the biggest and fastest-growing segments basis secondary sources and primary interviews
- Deep consumer and channel partner engagements
- Assessment of the target’s main products vs the competitive landscape