Large Indian hospital chain designed elderly care model, estimating 5-year revenue for 5+ services
08 Apr 2020
1 min read
We conducted a comprehensive study of the elderly care market opportunity for potential entry of an incumbent healthcare delivery player. We combined our superior research abilities with pathbreaking sectoral expertise to arrive at suitable entry models and value propositions for our client. Not only did we estimate the opportunity for most obvious & large spend areas but also assisted our client by providing in depth but equally actionable go to market strategy
Context
- Company Description: A large Indian hospital chain
- Opportunity: The client was suffering from lower sales growth and wanted to explore further revenue potential of core and non-core offerings. We studied the elderly care market in detail to understand its viability for the client.
Our Approach
- We landscaped the entire elderly care market to understand the various startups and business models
- We spoke to several customers to understand their pain points and identify appropriate services in elderly creches
- We estimated revenue potential of elderly creches in the next 5 years and studied the GTM implications for the client