Global non-profit media firm planned India entry via 100+ partner interviews on content rates
13 Apr 2020
1 min read
Praxis helped a global non-profit player's entry in India by working closely with the management and helping them figure out key costs involved across media creation and distribution value chain, leveraging Praxis' deep domain expertise and industry network.
Context
- Client Description: A global non-profit media company
- Opportunity: The client that aspired to improve living standards and uplift women in emerging markets wanted to enter India and was looking for impactful media partners across the spectrum. The client wanted to understand the typical rates for different type of content production and distribution
Our Approach
- We laid out the value chain across different media formats and listed target companies for benchmarking in each value chain segment
- Conducted >100 primary interviews and exhaustive secondary research to create the rate cards