CSR foundation raised revenue potential by 15% via staffing optimization and churn reduction
14 Apr 2020
1 min read
The study aimed to enhance customer retention, cross-sell and up-sell for a healthcare and nutritional advisory firm
Context
- Client Description: Client is an innovation-focused CSR Foundation of a leading FMCG company
- Opportunity: Client wanted to increase revenue per expert advisor & determine further business opportunities through data analytics of customer transactions across centers and product types
Our Approach
- Conducted a deep dive of the entire client interaction and sale database, across client segments, geographies, pricing structures, employee demographics, etc
- Evaluated client churn behavior based on in-depth interviews and discussions with advisors as well as clients
- Assessed the impact of pricing, offers, and discounts on customers’ buying behavior
- Simulated the upside of effective cross-sell and up-sell on client revenues and profitability