Leading poultry producer raised yield >15% & cut cost >10% by benchmarking global peers
27 May 2020
1 min read
Improvement of chicken farming productivity in India, and benchmarking of costs to find out levers for cost reduction
Context
- Client description: A large Indian poultry producer client, with a client base across India and presence across modern trade and general trade
- Opportunity: Improvement of chicken farming productivity in India
- Margin pressure for the client had been building as input costs and labor costs had increased substantially over the last 5 years. The client wanted to benchmark costs to find out levers for cost reduction
Our Approach
- Conducted thorough analysis of Indian poultry companies to understand the market structure and benchmark costs for the client
- Conducted ~15 in-depth discussions with the management team, divisional heads and sales team across geographies to understand the positioning of products, competencies, and outlook
- Conduced ~25 in-depth discussions with industry stakeholders to understand opportunities in the market
- Analyzed data to understand sales, margin, customer churn and dealer market
- Conducted in-depth analysis of data to understand levers of cost in different functions – procurement, farming, farm management, logistics, and sales
- Benchmarked Indian poultry industry with global best players to find the gap in productivity