Leading food delivery platform implemented 2–3 white-space opportunities for growth
15 Apr 2020
1 min read
Identification and prioritization of GTM opportunities adjacent to food delivery
Context
- Client description: A leading online food-delivery platform had developed a preliminary list of adjacent opportunities based on its core business model. The mandate was to identify and explore the full range of opportunities available for the client
- Opportunity: Identification of critical consumer pain points, existing market solutions and establishment of priority customer archetypes for each shortlisted opportunity was part of the engagement
Our Approach
- Defined and quantified addressable market for shortlisted and preferred opportunities and sized market opportunities to identify the most attractive opportunities
- A ‘white-space opportunity’ GTM plan was created in each shortlisted opportunity based on current offerings by competition and need-gap analysis
- Strategy recommendation on new opportunities was followed by implementation of 2-3 high potential opportunities; this established a replicable strategy and roadmap for future growth
- Dynamic scorecards established to understand the progress in revenue realization for each opportunity across geographies and channels